Who He Is
Our client, Letric Driver Training, is a dedicated instructor helping learner drivers across Sydney. His main goal was to stand out in a competitive space by positioning himself as the go-to authority for learner drivers in NSW. Rather than relying on traditional advertising alone, he wanted to showcase his expertise and build trust by sharing valuable educational content tailored to local learners.
Our Solution
We helped Letric Driver Training differentiate himself by creating a mix of short-form quick tips videos for TikTok, Instagram, and Facebook, alongside longer YouTube videos focused on test routes in areas he services, such as Brighton and Marrickville. This strategic blend of content positioned him as both approachable and authoritative, generating over 500,000 views and directly driving an increase in bookings.