Charcoal Haus

Who They Are
Our client, Charcoal Haus, is a Wagyu food truck based in South West Sydney, known for serving high-quality, flavour-packed meals with a laid-back local vibe. Despite offering incredible food and a strong community presence, they struggled with low and inconsistent social media activity, which made it difficult to capture the true energy of their brand and attract new customers.

‍Our Solution
We created a content strategy and visual campaign focused on showcasing the authentic Charcoal Haus experience — from the sizzle of the grill to the lively atmosphere around the truck. Through dynamic photo and video content optimised for social media, we helped them highlight their signature Wagyu dishes, friendly service, and community feel, leading to stronger brand recognition and increased foot traffic.