Anytime Fitness

The Challenge

Franchisees commonly faced two key challenges: ensuring promotional videos attracted the right demographics to drive memberships and maintaining authenticity in their organic social content.

Who they are

Anytime Fitness, founded in 2002, is a global 24/7 fitness franchise with over 5,000 gyms across all seven continents.

Our solution

We have collaborated with more than 25 Anytime Fitness franchisees, providing services such as grand opening video shoots, presale media, club opening tours, organic social content, and promotional videos for platforms like Meta, Google Ads, and Google Business Profiles.

To overcome these challenges, we developed tailored video strategies, using localized messaging and dynamic visuals that resonated with each gym’s target audience. For organic content, we focused on showcasing real member experiences and success stories, reinforcing trust and engagement while staying true to each franchise’s unique brand identity.